BARKO Future Forestry Equipment Dealers

Sponsored Content provided by BARKO

While product brands, like BARKO, and the other guys, typically spend a lopsided amount of energy, time, financial resources and other organizational bandwidth educating loggers about the finer points of their equipment specs., ie: why their stuff is the best stuff and why the other guy’s stuff isn’t and so on.

Meanwhile, as with any organization that relies on indirect distribution—a dealer/distributor network—a critical piece of the Success Puzzle is the quality of the distribution network itself. Whereas the distinction between the functional elements of modern logging equipment is relatively narrow, the distinction between a given OEM’s distribution network and that of his/her competitive peers is often dramatic.

Because dealer networks are usually set up and managed over time, spanning multiple OEM administrations, less-than-stellar dealer performers are a common challenge.

BARKO Forestry Equipment is in the midst of an aggressive, hyper-intentional campaign to identify high quality forestry equipment dealers throughout the Southeast and the rest of the contiguous states and Canada.

According to Director of Sales, Kevin Lee, identifying and engaging equipment dealers has become something of a Speed Dating exercise in recent years, a development BARKO Forestry is intentionally avoiding.

“It can be tempting to hurry up and get dealers set up because our dealer network is so critical to success.” At this, Lee raises the inflection in his voice.

“BUT!” he says, almost shouting. “That is a recipe for wasted time, energy and opportunity. We need the right dealers. Not just dealers.”

In closing, Lee squints, as if to present a challenge.

“If you’re a solid, hard-working, successful, or soon-to-be-successful equipment dealer and you want access to the most popular brand of logging equipment out there, give me a call…”

And if you’re a logger out there, looking for a BARKO, look no further.

https://www.barko.com/dealership-opportunities/